Know your audience; Keep it simple; Love what you do

Image Credit: Brian Cahill

Science is never boring was a “fish bowl” style discussion held at Euroscience Open Forum 2018.

Together with a diverse panel of science communicators, we discussed what it takes to make science interesting and engaging for a variety of audiences.

Our main take-away messages were:

  1. Know your audience: understand who they are and what they need/want
  2. Keep it simple: don’t overcomplicate your message. Focus on one main aspect
  3. Love what you do: if you’re passionate about what you do and what you communicate, it will come across to your audience.

The panel included:

Adria LeBoeuf: researcher; director of The Catalyst

Verena Viarisio: Outreach and local communications manager at EMBL

Jernej Zupanc: Founder of Seyens, expert in visual communications and consultant for H2020 grants.

Elodie Chabrol: International director for Pint of Science

Alaina Levine: Director of Quantum Success Solutions, careers advisor, journalist, speaker, author

Many thanks to Sarah Blackford for helping with the organisation of the panel.

Go to the orginal article here or listen below