Know your audience; Keep it simple; Love what you do
Science is never boring was a “fish bowl” style discussion held at Euroscience Open Forum 2018.
Together with a diverse panel of science communicators, we discussed what it takes to make science interesting and engaging for a variety of audiences.
Our main take-away messages were:
- Know your audience: understand who they are and what they need/want
- Keep it simple: don’t overcomplicate your message. Focus on one main aspect
- Love what you do: if you’re passionate about what you do and what you communicate, it will come across to your audience.
The panel included:
Adria LeBoeuf: researcher; director of The Catalyst
Verena Viarisio: Outreach and local communications manager at EMBL
Jernej Zupanc: Founder of Seyens, expert in visual communications and consultant for H2020 grants.
Elodie Chabrol: International director for Pint of Science
Alaina Levine: Director of Quantum Success Solutions, careers advisor, journalist, speaker, author
Many thanks to Sarah Blackford for helping with the organisation of the panel.